Every so often we see a new social media platform arrive on the scene and shake up how musicians market their music. And now it’s the turn of Meta’s new text-based app – Threads.
If you’re an independent artist looking for new ways to connect with listeners, it’s time to promote your music on Instagram Threads. The platform is quickly becoming a space where artists can share behind-the-scenes moments, interact directly with fans. Learning how to promote your music on Instagram Threads not only boosts your visibility but also helps you create authentic connections.
Over 30 million users signed up for the new conversation app on its first day. We’re here to break down how musicians can use Instagram Threads to promote their music in 2025.
What is Instagram Threads?
Launched as a direct rival to X, Threads from Meta is a new social media platform built for sharing public updates and joining open conversations. Designed with discussion in mind, Threads allows users to share posts made up of 500 characters or less, including photos, links and videos up to 5 minutes long.
Offering users a higher character limit than X. Threads is actively working to make the app more compatible with other platforms and help shape the future of social media. Good news for sharing your music.
Why You Should Promote Your Music on Instagram Threads
Instagram Threads is quickly becoming one of the most engaging platforms for artists. Unlike traditional social media feeds, Threads encourages real conversations and community building. If you want to stand out, it’s important to promote your music on Instagram Threads. This helps create authentic connections with fans.
The Rise of Threads as a Music Marketing Platform
Threads has grown into a space where artists can share updates, drop teasers, and interact with listeners in real time. By using this platform early, you get ahead of the curve while others are still relying only on Instagram or TikTok.
Benefits of Using Threads to Grow Your Fanbase
When you promote your music on Instagram Threads, you’re not just broadcasting — you’re engaging. This interaction helps build loyalty, strengthens your brand, and makes fans feel like part of your journey.
How to use Threads as a musician to Promote Your Music
Getting started with Threads is really simple. You just need to have an Instagram account already set up.
Sorted? Log in like normal and follow the ‘Get Threads’ prompts from within Instagram to transfer your existing details and Instagram verification over to your Threads account. You’ll have the choice to import all of your current information over to Threads or manually set a new username, bio and links, letting you personalise your artist profile exclusively for the new platform.
.Threads is now recognized as the fastest-growing app ever, it’s crucial to act swiftly and begin establishing your music brand on this platform. Below are some tips to assist you in setting up your account and promoting your music on Threads.
How to promote your music on Threads
Marketing yourself on Threads is quite similar to promoting your music on Instagram, Broadcast Channels, or X. Consider Threads as you would Instagram for sharing photos or X for engaging with fan inquiries.
– Engage with fans and participate in discussions
– Share comprehensive tour details and ticket links
– Advertise your new merchandise and t-shirts
– Direct fans to your Ditto SmartLinks
– Post up to 10 gig photos in each update
– Include a link to your website in your Threads bio
– Showcase your videos with 5-minute clips
– Encourage followers to transition from Instagram.
The 500-character limit allows you to share detailed announcements for tickets and tours, with the ability to include up to 10 images in each post. What about showcasing collections of your gig highlights, merchandise ranges, and full performance videos using the 5-minute video feature as well?
Threads also simplify fan engagement through public discussions and, as you might expect, threads of comments. Unlike X and Instagram, however, Threads does not utilize hashtags, so there’s no requirement to include them in your posts. Since you cannot search using tags, it’s crucial to direct your current fans from social media to your new Threads account.
Best Practices to Promote Your Music on Instagram Threads
The digital landscape keeps evolving, so your approach should too. Follow these best practices to promote your music on Instagram Threads consistently and successfully.
Consistency Is Key for Building Your Audience
Posting regularly keeps your audience engaged and reminds them to check out your latest music. Consistency shows dedication and builds momentum for your brand.
Collaborate With Other Artists and Influencers
Partnering with other musicians or influencers on Threads can expose your music to entirely new audiences. Collaboration creates win-win situations and amplifies your reach.
Track Your Engagement and Adjust Your Strategy When You Promote Your Music on Instagram Threads
Keep an eye on what works — and what doesn’t. By tracking likes, replies, and shares, you’ll see which type of content resonates most, allowing you to fine-tune your approach.
Threads vs X
Both platforms provide unique opportunities for musicians to expand their music networks and enhance their artist brands.
Tip: Motivate your current X followers to also follow your new Threads account.
With X’s limitations and platform instability making headlines every other week, Threads could very well become the preferred app for musicians aiming to effectively promote their new releases and expand their artist fan base.
Although it may be early days, we can already assert that Threads provides artists with another highly effective music marketing tool for promoting their music. Whether you choose to use the platform for extensive text-based content or to share a tour photo album, Threads enables you to connect with both old and new fans.
Lastly, to stand out as an artist today, you need to use every platform that helps you connect with fans. That’s why learning how to promote your music on Instagram Threads is so powerful. By posting engaging content and building conversations, you can effectively promote your music on Instagram Threads while growing a loyal fanbase.